Be authentic in all that you say and do. It is true that it is important to others that you are authentic, and it is even more important to you. When you are not authentic, you set up a controversy in yourself that is hard to reconcile. You cannot live an authentic life if you can’t reconcile what you say and do with who you really are. In the end, you spend much more time and energy when you are not authentic, and it can be exhausting. Be authentic!